 LA nightlife pioneers Sunset Entertainment Group (SEG) have once again revolutionized the nightlife scene with LURE, the ultimate nightclub experience. LURE presents the world’s top DJs and entertainment, right in the heart of Hollywood. We consistently feature the hottest names in entertainment with recent hosts including Jay-Z, Future, and Drake. On any given night, you can catch a glimpse of one of your favorite stars enjoying a private VIP evening in one of our booths. Boasting a 50,000 watt Line Array sound system with lighting designed by the renowned Steve Lieberman, and high-definition LED Walls, LURE is the premier nightlife venue in Los Angeles. Lure also features a state of the art Kryo system, 110 kinetic light spheres that are choreographed with the music, plush lounge seating, and four full service bars.
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