 In March of 2013, our founder Michael Elliot visited a nail salon. He looked at the female magazines, the pastel colors and the television blasting Real Housewives of Atlanta. As Michael observed his surroundings, he felt discomfort. He wanted hand and foot grooming but he also wanted to feel at home, content with his surroundings. Knowing full well that he was not alone in his thinking, Elliot envisioned a decidedly more male-centric environment for hand and foot grooming. A man cave, if you will, complete with all the accouterments of comfort and luxury: Oversized leather chairs. Dark wood and low lighting that would offer solace at any time of day. Personal 32” flat-screen televisions positioned above each chair. Each client would have their own remote and set of headphones. There would not be any manicure tables or pedicure spa chairs. Hammer & Nails wouldn’t look or feel like a nail salon; its focus would be on wellness. Clients would leave this unique hand and foot grooming shop with more than just well groomed hands and feet; they would leave with healthy hands and feet.
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